3 Email Trackers and 1 Email-Tracker-Tracker

3 Email Trackers and 1 Email-Tracker-Tracker
I have been using email trackers a lot lately. They’re great, for many reasons. Email trackers allow you to track whether someone has opened an email so you know whether a friendly reminder is appropriate or not. Or whether you should allow some more time in case the ...

SaaS Startup Sales (4): A Guide To Buying A Sales Automation System (Or A Car)

SaaS Startup Sales (4): A Guide To Buying A Sales Automation System (Or A Car)
The onset of sales automation (read:lead generation automation) has made the life of many salespeople a lot easier. A previous post discussed the concept of high volume targeted messaging. Quick recap: high volume target messaging refers to having a sales automation system automatically fill out variables (e.g. name) ...

SaaS Startup Sales (2): Structuring The Sales Process For Early Stage Startups

SaaS Startup Sales (2): Structuring The Sales Process For Early Stage Startups
An early-stage startup usually acquires its first customers from the leads generated through the founder’s personal network. In a very early stage startup founders are commonly leveraging their networks by asking contacts to provide feedback on a beta-product. Asking for feedback creates a different client relationship. Because it’s a ...

5 Ways To Find Anyone’s Email Address

5 Ways To Find Anyone’s Email Address
Entrepreneurs and salespeople feel the pain. You have a wonderful product that should be a perfect fit for the company, however there’s no way to reach the (apparent) decision maker. So you try. You cold call, wrestle with the gatekeepers and send messages through linkedin and twitter. Still ...